Some of the biggest competitive Esports scenes are typically raised by their parent company, with Riot Games creating the League of Legends scene, Blizzard creating the Overwatch League, etc. But one of the industry’s most popular series of all time, Super Smash Bros., had its competitive scene neglected since birth. So how did it end up so successful today without any support from the people who made the game?

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Despite its namesake, the herbivore man (草食(系)男子, translated literally to “Herbivorous man”) is not a vegetarian grazing through Japanese rice fields. Sociologist Maki Fukasawa coined the term in 2006 to describe males who had next to no interest in marriage or romantic relationships, but who are not asexual either.

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