As the season of fashion weeks rages on, the hype surrounding Moschino’s latest Ready-To-Wear line which originally debuted at Milan Fashion Week 2014 ceases to let up. With iconic designs channeling the trademark logo of the fast food giant McDonalds, the designer of the line, Jeremy Scott has caught the attention of the fashion hungry. The craving sold out the Moschino medium sized French fries phone case first less than a month after its debut on the runway. The red sweater piece featuring the heart-shaped M logo has also been sold out.
Infringement comes to many minds after first seeing the capsule collection, however McDonalds itself does not seem to mind. The company shared photographs of the pieces on its own social media accounts.
Moschino was not the only show during this fashion week season that brought the food industry onto the runway. Fashion industry’s legendary Karl Lagerfeld presented Chanel’s collection at Paris Fashion Week 2014 as a Chanel supermarket complete with Coco Chanel herself shown in a poster pushing a shopping cart. Victoria’s Secret model and fashion week model to watch, Cara Delevingne helped bring the everyday setting into an expensive light.
As the industry continues to look for ways to stay innovative, it is clear that travels to exotic nor classic destinations are no longer necessary to feed the creative spirit. It can be found wherever a designer’s stomach may take them.