Who would have known that on a scorching summer day in Brazil, Mexico would receive an icy bath of heartbreaking reality — a last gasp penalty kick that would eliminate them from the FIFA World Cup. The decision — and the dive that forced it — were heavily scrutinized on social media. Minutes after the match, chaos broke out on Twitter — giving life to a meme that would echo in the feeds of Mexican football fans for years. “No Era Penal,” was born.